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6 months since our crowdfunding event, means it's time to share my story of being an average person with an average amount of money trying to play a game that’s really for the wealthy and well connected. Buying commercial real estate, so Youer can have it's own home and production space. Here's how it's going.
On a quiet, unassuming block in central Missoula you’ll find something the city has never seen before within an industrial looking building: textile printing. Partners Kathryn Sanders and Conor Ballantyne are the masterminds behind Western Sensibility, a textile printing studio that brings an entirely new industry to town. Today, they're showing us around and sharing the fascinating world of digital textile printing with us!
Lately, I’ve been thinking a lot about how we define growth and success and how I want to define these things for Youer in 2022. Traditionally, in business, they’re defined by numbers that trend upward. More revenue, more customers, more teammates, more more more. We’re a culture that’s obsessed with hustling but bigger numbers doesn’t always mean we’re succeeding or growing sustainably.
Raise your hand if you wear underwear with your leggings (or skorts or biker shorts, or any other skintight bottom). If you raised your hand, then read on - because ditching your panties is freeing in so many ways beyond the panty line.
I made my first ever textile print in 2017 because I was looking for fabrics I wasn’t finding. I thought it would be super cool to have fabrics designed just for my brand, but when I priced out commissioning artists to make them I realized I didn’t have the budget. But I did have the desire to teach myself design software on Youtube!