why we're making this all year round
For many seasons now, we’ve been trying to figure out how to offer our bestselling Treasure Dress in a version that could be worn year-round. And we’ve finally done it thanks to a super special, wildly soft and very technical fabric. Fresh Air is the newest fabric to join our fleet and it’s pretty different from anything we’ve ever offered so it merits an introduction.
Here's what you need to know.
What is it? It’s an ultralight insulation layer, with thermal magic and all season-breathability (yes we wore them for several hours in the summer heat for a photoshoot last week and were comfy). It’s a super high performance fabric being used by some of the most performance-oriented outdoor brands in the world. It biomimics animal fur to keep you warm and dry but we chose it for a few reasons.
1) It is super duper soft. We place a lot of importance on good feeling fabrics and this one is by far the softest. We named it ‘Fresh Air’ for a reason. It feels like if a cloud were made from a pile of milkweed fluff + down. And it feels like air on your skin. When our product team felt it, they were immediately obsessed.
2) You can wear it every day. We are big proponents of wearing technical fabrics everyday – it’s basically our whole brand – we make fabric technology cute. The pieces made from our Fresh Air fabric are not just lifestyle pieces – they can hang on a long mountain run, a wet ski tour, a morning on your couch, or a multi-day river trip. (note, I (Mallory) wore it for a 50 mile bike race yesterday and am now also wearing it while writing this from my desk.)
3 It’s packable af – the Treasure Dress Air packs down to the size of a burrito and the Climb On Hoodie Air is the size of a burger. That means these pieces can come along on a lot of life because they’re basically pocket-sized (and virtually weightless). Stuff them in a running vest, a bike bag, a fanny pack or your car’s seat pocket.
4) Price point – it’s cheaper for us to manufacture so this fabric has allowed us to offer our bestselling Treasure Dress and Climb on Hoodie in ‘Air’ versions for a lower price.
A LOT of brands are making ultralight hoodies these days, primarily out of the Polartec Alpha fabric. Here’s a side by side comparison in case you’re curious how our alternative stacks up.
Feature |
Fresh Air |
Alpha |
Insulation structure |
Fuzzy tufts in a lattice, traps warmth and breathes |
Mesh core with loft fibers, super micro‑breathability |
Moisture management |
Absorbs sweat, stays warm, dries quickly |
Hydrophobic—does not absorb sweat |
Comfort & feel |
Soft and stretchy; works as base or outer layer |
Bare‑skin feel can feel slightly coarse or plastic-y |
Weight & packability |
Featherweight, packs small |
Ultra‑featherweight |
Durability |
Delicate, but slightly more forgiving than Alpha |
Very delicate—snags easily; |
FAQs
“Can I wear this in warm weather?”
You can wear this 365 days of the year. Fresh Air breathes actively—when you move, pockets open, and airflow kicks heat out. It has the airiness of a mesh tee, but the warmth of a knit. And it’s called Air for a reason – seriously feels like air.
“what do you recommend wearing it for?”
anything you want! We love a good technical piece that is cute enough to wear every day. But this fabric is hella technical so it’s FANTASTIC for: hiking and backpacking, running, biking, ski touring + Nordic skiing, hunting (the original purpose the fabric was designed for!), fishing, wet hikes and snowy days.
“Can I layer it under a shell or over a tee?”
Totally. But it performs best when it’s right against your skin. We designed it to function as a stand-alone layer in mild temps, or under a shell in windy or wet conditions like snowy ski days.
“How much does it weigh??”
The Treasure Dress Air weighs 6oz and packs up to the size of a burrito. The Climb On Hoodie Air weighs 4oz and packs up to the size of a burger.
“What if I sweat or get caught in drizzle?”
Fresh Air absorbs moisture, then dries quickly—so there’s no sudden chill. It’s designed to biomimic animal fur but made from a synthetic to cut down on weight. We think it feels and performs like wool.
“Is it going to pill or snag immediately?”
It can’t be compared to our Fresh Corduroy (our normal Treasure Dress fleece) in durability. It’s lightweight, and more delicate. Don’t use this layer as bushwacking armor, it doesn’t love abrasion or velcro. The knit is fragile because of it’s airy construction so treat it with care. We recommend using a garment bag when laundering it.
"what is it made out of??”
Post-consumer recycled polyester (recycled plastic bottles + fishing nets) and the fabric is certified
bluesign® and Oeko-Tex® which are the highest standards for textile sustainability and health.
Shop the FRESH AIR collection here.